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Within the rich Chinese national heritage, in addition to writing, ceramics, cooking and the Great Wall, there is another important symbol of the culture...

When we think about China and the world of fashion and industries, the first image that comes to mind is that of the small shops, now ubiquitous in our cities, marked by ideograms and red lanterns displayed at the entrance.

Having its roots in ancient origins, China has built its peculiar identity, made up of memories, customs and precious traditions, through the numerous social and cultural stratifications that have occurred over the centuries.

Mao Zedong once said: "You are not a true hero if you don’t climb the Great Wall". With this motto, which later became famous, he intended to emphasize that true greatness as well as success and full realization can only be reached after facing great difficulties.

In the beating heart of Beijing, legendary capital in continuous evolution, a treasure of inestimable value hides its beauty from the prying eyes of the visitors to Tiananmen Square, safely guarded by high protective walls.

Knowing the history and identity of a place means taking an extraordinary journey through the meanders of its soul, empathizing with precious traditions that are rooted in the suggestions of a distant past.

In the heart of Shanghai, the lively and many-faced Chinese metropolis, far from the chaos and bustling city, houses a magical and unspoiled place, immersed in the verdant and harmonious nature, the enchanting animal park.

There’s a place in Shanghai where it seems the future has already arrived. And you may think that you have already been there, because its image has altered your imagination a thousand times...

If we think of China, of its history and its ancient origins, we can think of the marvelous adventures of Marco Polo, the young Venetian famous for having gone until the mythical Catai...

Futuristic skyscrapers and a shivering skyline captivate the imagination of the enthusiastic traveler leaving for a journey to Shanghai, a modern and colorful city...

What holds together the past, the present and the future is time, the measure of all things, the space in which man has the freedom to act, the fil rouge that leads the fate of humanity.

Shanghai, a chaotic megalopolis and a thousand-year-old city, where the ancient oriental tradition crosses the West of the third millennium giving life to a universe of colorful images and magical suggestions.

Beijing, the capital of the most populous country in the world, the capital of China. With its 21.54 million inhabitants and about three millennia of history...

Along the banks of the Huangpu River, a city of a thousand colors stands out in front of its visitors, giving them an image to be preserved forever.

How many American films do you think of when you hear the words "summer camp"? Many, I guess, from the Disney movie "The Parent Trap" of 1961, of which were also made numerous remakes, to the...

Once distant and unreachable even in the imagination of the most reckless traveler, today China is one of the most desirable places if you long for a country full of charm and mystery...

The journey has always been for man an inexhaustible source of wonder, knowledge and experience; it represents the desire for adventure, escape, and it touches our emotional sphere.

Now that the new year has begun, we start to think...what will be the journey that will organize next summer?

The test of our progress is not whether we add more to the abundance of those who have much...

If I asked you to close your eyes and think of China, what would be the first image impressed on your mind?

Chinese people is perhaps the ethnic group on which lie the greatest number of stereotypes, prejudices and false beliefs.

If I asked you to close your eyes and think of China, what would be the first image impressed on your mind?